Changing the rules for the sustainability of life and the planet
- San Carlos, Departamento de Managua, Nicaragua
This initiative mobilises Nicaraguans through a multi-actor assembly, social media campaign, and legal frameworks to protect natural resources and rewrite the narrative for environmental action.
FUNDACION RENICC
A Multi-Actor Approach to Environmental Protection in Nicaragua
This initiative tackles the urgent need for environmental protection in Nicaragua by bringing together diverse stakeholders (30 key leaders) for a critical assembly on September 23rd, 2022. The assembly serves as a launching pad for a broader movement.
Building on Legal Frameworks and Highlighting Threats
The assembly kicked off with an informative session on the Escazú Agreement, empowering citizen participation in environmental decision-making. Participants acknowledged the urgency of the situation, particularly threats to the Indio Maíz Reserve, and recognized the opportunity to rewrite the narrative for environmental protection.
Shining a Light on Natural Beauty and Inspiring Action
A captivating video showcasing Nicaragua’s natural treasures, particularly the Indio Maíz Reserve, served as a call to action. Inspired by these natural wonders and the current threats, participants collaborated to develop a social media campaign.
Empowering Widespread Mobilisation
The campaign utilises engaging content (banners, photos) and a powerful video message to raise awareness and encourage environmental action. The goal is to mobilise over 1,000 people through social media and a potential national assembly. This multi-actor approach aims to create a critical mass for transformative change in environmental protection efforts in Nicaragua.
Key objective
Building on the momentum of the September 23rd assembly, this initiative aims to achieve significant progress in mobilizing public support for environmental protection in Nicaragua by 2025
- Mobilise people to participate in the #FlipTheScript social media campaign through content engagement (likes, shares, comments).
- Secure the participation of at least 10 prominent Nicaraguan figures (artists, influencers, environmental leaders) to amplify the campaign’s message.
- Organise a national assembly with representation from different sectors (government, NGOs, businesses, youth groups, indigenous communities) to discuss and develop a national action plan for environmental protection.
- Achieve an increase in online engagement with the #FlipTheScript campaign within one year of launch.
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